How Visma Dinero built a virtual CFO with open banking


“Financial data is one of the key sources in accounting and bookkeeping work. But until now, it’s been difficult to build automatic accounting solutions based on financial data. Luckily, that has changed thanks to open banking”. 

For many years, manual bookkeeping processes have been the reality for many businesses, entering, crunching and reconciling numbers in the old-fashioned way. But as open banking keeps maturing and new use cases come to live, manual accounting is finally a thing of the past. 

We sat down with Visma Dinero’s CPO, David Andersen, and CEO, Martin Thorborg, to talk about how they put accounting on autopilot with Aiia’s open banking data and payment capabilities. 

Simple, easy and convenient 

Having been self-employed for many years, David Andersen knows all about the hassles of bookkeeping. That’s why he teamed up with Martin Thorborg, Anders Hørsted & Nicolai Frisch to start Dinero in 2012. 

“When I started my own business back in 2007, I quickly realised that bookkeeping was time-consuming, expensive and frustratingly difficult. I dreamt about building a platform in which accounting could be done in a simple, easy, and convenient way,” David Andersen explains and adds: 

“That’s why we decided to start Dinero: An accounting software for small businesses and entrepreneurs, that enables you to create and send electronic invoices, post-purchase orders and do your VAT accounts”. 

Accounting on autopilot

As Dinero is all about convenience and simplicity, David Andersen and the rest of the Dinero team are always on the lookout for new ways to improve and optimise their platform.

Unfortunately, chasing clients for financial data has been one of the most frustrating tasks for Dinero so far. But as PSD2 is forcing banks to open up their data and infrastructure to third-party businesses, Dinero is finally able to pull up their sleeves and build the future of accounting. 

With access to real-time financial data from all Nordic banks, Dinero was quickly able to build automatic bank reconciliation with Aiia, checking and matching transactions with the client’s own records as quickly as you can say “Dinero”. 

David Andersen is especially impressed by the smooth onboarding process: 

“One of the brilliant things about working with Aiia is that we get access to banking data through one single integration. The technical standards are very high and provide us with the best conditions for putting accounting on autopilot”. 

Seamless invoice payments 

But Dinero’s ambitions didn’t stop there. Recently, Dinero integrated Aiia’s new payment feature, Pay by link, that empowers the payer to pay directly in the invoice using a simple but powerful link.

“With Aiia’s Pay by link, we’re able to remove a massive headache for businesses by making it as simple as possible to both send out an invoice and get paid in any given context. We believe that our clients should spend as little time as possible doing their accounting, so this solution is a perfect fit to get our customers paid on time” says Martin Thorborg, CEO and Co-founder of Visma Dinero. 

According to David Andersen, it’s all about creating a virtual CFO that creates an automated accounting experience for their customers: 

“We believe that today’s accounting methods should be changed radically. By teaming up with Aiia we’re able to make fully automatic accounting and provide our clients with what we call ‘a virtual CFO’,” says and continues: 

“With a virtual CFO, 90% of our clients’ financial outlays will be accounted for and paid automatically, which means they never have to reconcile or manually pay an invoice again because the bank transaction data in itself is the future of accounting. This will greatly minimise the man-hours put into the work and the errors that come with being human”. 

David Andersen and the rest of the team at Dinero are ready to take advantage of the many opportunities that come with PSD2 by not diverging from their original mission: 

“We believe that our clients should spend as little time as possible doing their accounting in Dinero. In this way, they’ll have more time to focus on growing their businesses, knowing that all of their important accounting stuff is being taken care of,” David Andersen concludes. 

Keen to discover how you can scale your business with instant access to financial data or our latest payment feature Pay by link? Get in touch today and see how you can build the accounting solutions of tomorrow.

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